Whether you are just starting up your business and need tools to understand who you are targeting and their preferences, or have a long-time established business that needs to seek new markets, it is vital to know your customer. But how? Well, here are a few tips!
- Face-to-face interviews and online surveys are great ways to gather information from prospects and customers. Do not underestimate the power of good old-fashioned market research.
- Compile data from your social media. Who are the people already engaging with you on LinkedIn? This way, you won´t even have to ask your audience anything, simply listen to what they are already talking about and identify the trends.
- Lean into your CRM system. This will give you a lot of useful information such as the source of your leads, what services/products sell best, and information about your current customers.
- Listen to what people are saying about you. This is called social listening and will reveal what your prospects are saying about you and your competitors. A good way to do this is to monitor relevant hashtags and keywords. Reach out to these people and you might even make a few new customers.
- Observe your website. How are your customers really traveling through your website? What pages are the most popular?
These are 5 good strategies to get to know your customer. Why? you may ask? Learn Why you should get to know your target customer and reach out if you have further questions!