--- title: Predictions for Marketing 2021 description: It is safe to say the pandemic has had an impact on every business. This means marketing and communications have to change too. image: https://static.wixstatic.com/media/503490_f063009f6b7c46b289cebcb98b76e7fa~mv2.jpg/v1/fit/w_750,h_500,al_c,q_20/file.jpg --- # Predictions for Marketing 2021 [Madeleine Gedde Kjällgren](https://www.expressogroup.com/en-gb/blogg/author/madeleine-gedde-kjällgren) • October 27, 2021 ![](https://static.wixstatic.com/media/503490_f063009f6b7c46b289cebcb98b76e7fa~mv2.jpg/v1/fit/w_750,h_500,al_c,q_20/file.jpg)   It is safe to say the pandemic has had an impact on every business. This means marketing and communications have to change too. In order to stay relevant and competitive, it is important to adapt to the rapidly evolving changes in digital marketing. In this blog post, I will list 5 marketing trends for 2021. ![](https://static.wixstatic.com/media/503490_61b0b378a6fd494ca34f58c541b67b8c~mv2.png/v1/fit/w_300,h_300,al_c,q_5/file.png)  #### 1) New Channels & Features Adopting new channels and making sure that you are getting the most out of the features of those channels will be more important than ever in 2021. Make sure you are present and visible where your potential customers spend their time during the pandemic. #### 2) Social Media Strategy 🤝 Marketing Strategy  Now is the time to look over your social media strategy and to tie it tight into your overall Marketing Strategy. - Set your goals, [plan your content](https://www.expressogroup.com/en-gb/blogg/why-you-should-pre-plan-your-content?hsLang=en-gb) and watch your [statistics](https://www.expressogroup.com/en-gb/blogg/5-ways-to-supercharge-your-blogging?hsLang=en-gb) closely. You can read more on How to Supercharge Your Blogging [here](https://www.expressoconsulting.se/post/5-ways-to-supercharge-your-blogging?hsLang=en-gb)!    #### 3) Invest in Someone with Knowledge Your Marketing Strategy should be based on knowledge. Knowledge is what shapes and drives your business activity and it might just be what makes you stand apart from your competitors. If the extensive pool of knowledge within your company is not granting you the results you wish to see, do not hesitate to reach out to us on [LinkedIn!](https://www.linkedin.com/company/expresso-consulting-ab)  #### 4) [Get To Know Your Customer](https://www.expressogroup.com/en-gb/blogg/why-you-need-to-get-to-know-your-customer?hsLang=en-gb) - All over again! You have heard it before, - the importance of knowing your customers. But let 2021 be the year where you get to know your customer all over again. The behavioral changes of the pandemic have been huge, so brands who want to stay relevant should reassess their understanding of their audience. - Whether these behavioral changes are permanent or temporary! #### 5) Higher demands on UX As most people are forced to live most of their social and professional lives online, there will be a demand for a higher level of user experience design. Make sure your marketing team is on top of this and optimize the experience through personalized Call To Action, [SEO](https://www.expressogroup.com/en-gb/blogg/5-ways-to-supercharge-your-blogging?hsLang=en-gb), and the *right* content for your [audience](https://www.expressogroup.com/blogg/why-you-should-pre-plan-your-content?hsLang=en-gb). What are your predictions? Get in touch!  ## Recent Articles October 26, 2021 #### [5 Ways to Supercharge Your Blogging](https://www.expressogroup.com/en-gb/blogg/5-ways-to-supercharge-your-blogging?hsLang=en-gb)   In the last 30 days, we have grown our site sessions by more than 300%. I have worked hard... October 27, 2021 #### [The benefits of a Strong Brand](https://www.expressogroup.com/en-gb/blogg/blogg/the-benefits-of-a-strong-brand?hsLang=en-gb) In a world where the products and services are increasingly more generic in terms of what they... October 26, 2021 #### [5 Smart Strategies to Get to Know your Customer](https://www.expressogroup.com/en-gb/blogg/5-smart-strategies-to-get-to-know-your-customer?hsLang=en-gb) The first step of creating a superior experience for your customer is to have a deep...