The importance of Brand Identity

Written by Karin Wallström Nordén | Oct 26, 2021 11:00:53 AM

Today, a majority of products and services being offered out there are more or less the same. You need a pair of shoes, or a new server. the most logical thing to do would be to do research on best value for money out there. But - hand on your heart - no matter how good your intention is, how often do you end up purchasing best value for money?

And now I will tell you a comforting secret. Your customers and prospects out there most likely act in the same, irrational way. And THIS is the reason why it is of critical business success to have a strong brand identity!

The benefits of a strong brand identity:

Give differentiation from competitors
Help selling value
Enable a premium price
Influence the buying decision and shapes the ownership experience
Creates trust and an emotional attachment to your product or company
A strong brand signals that you want to build customer loyalty, not just sell product

Last, but not least - a strong brand is generating brand value.

How well do you know your brand identity? And more importantly - how well does your perceived identity match with your target customer segment preferences?

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