Establishing a premium brand in the Swedish market
Case in brief:
CHALLENGE: Support the establishment of, and drive sales of, a German premium brand of dietary supplements and sports nutrition in Sweden
SOLUTION: Well-thought-through channel strategy aimed at a clear target group with a good level of activity in relevant channels
"Expresso has been our partner since the first day we introduced art'gerecht in Sweden. Expresso not only created a really good plan for how art'gerecht should be seen on social media, but it also manages all our social media channels for us. It provides a regularity and continuity that I am convinced will create good brand awareness and drive e-commerce traffic."
The challenge
The team behind art’gerecht Nordics had a very good sports network in Sweden but lacked expertise of building a brand through digital channels. Furthermore, the team had no time to create regular content, update social media channels and respond to questions coming in.
Expresso's solution
After a careful adaptation of the target groups used in Germany, Expresso developed a channel strategy including both digital channels and events. Expresso also developed a content plan to activate the digital channels and establish a common theme at selected events.
Expresso now has full responsibility for producing content and publishing it on Instagram, Facebook and LinkedIn (the selected channels art’gerecht chose to activate).
Target group analysis
Channel strategy
Contentplan
Creation of relevant content
Activation through regular publishing in three channels
Background
Art’gerecht is a premium brand for dietary supplements and sports nutrition. The company was founded in Germany in 2017 by biotech researcher Daniel Reheis.
In the autumn of 2020, it decided to make an investment to establish the brand in the Nordic market, starting in Sweden.
About art'gerecht Nordics
Head office: Gothenburg
Established: 2020
Business: Distribution company in the Nordic region for dietary supplements and sports nutrition developed for the modern, active person
Team Expresso
This retainer is delivered by Expresso