Cases & Customers

Brand positioning & Growth

A successful growth strategy takes the starting point in bringing clarity to the positioning of the brand, which becomes the basis for the strategic choices and strategic shifts required to achieve business growth.

Conjet

Redefinition of the target market with a new positioning of the brand, a new sales pitch, new brand identity and a new website that successfully generates leads.

Forankra

By defining a platform for brand activation embedding all the companies within Forankra Group, Expresso helped to reunite the Group through a common brand positioning with a clear strategy, goals and activation plan.

SKF RecondOil

SKF RecondOil sought Expresso's support to clarify the market positioning and develop an overall marketing strategy and for the launch of a completely new solution, allowing circular use of oil.

Ports Group

Identify a future-oriented positioning of the brand, and analysis of the shifts needed to get there, with a clear connection to Ports Group's growth strategy.

Nordeye

Through a clear definition and analysis of target groups and competitors, Expresso developed an understanding of where to find soft values in the market that attract buyers who are willing to pay for them. Expresso also provided supported on the naming of the company and brand, as well as defining its visual identity and tonality, and getting the proper IP registrations done.

Digital lead generation

Create a flow of incoming leads in relevant channels through target group analysis and their purchasing journey, your channel strategy and content activity plans.

Piab Lifting Automation - Global

Implementation of a commercial process and digital tools that allow optimization of marketing automation. Results: increased digital lead generation delivering business growth.

Piab Lifting Automation - Localization

Based on a global online strategy, develop local strategies with a clear connection to sales and with local ownership.

art'gerecht

Expresso developed a digital channel strategy and secured a high level of activity in relevant channels, enabling the establishment of this German premium brand within the food supplements and sport nutrition segments of the Nordic market.

Selection of other cases

Piab Lifting Automation - Digital Sales Training

Piab Lifting Automation is in a strong growth phase, where onboarding of new employees is an important enabler. Expresso &Friends delivered an introductory package of digital training aimed at Piab's global sales force, giving salespeople the confidence to go out and meet customers in the way that a premium-positioned brand demands.

Axkid - People & Culture

Definition of "The Axkid Way" by refining, clarifying and anchoring Axkid's vision and values for employees and partners as enablers of the company's next strategic horizon.

Piab Lifting Automation - Staffing

Staffing a vacancy for the commercial co-ordinator in the Nordic region, with the task of methodically guiding the Nordic sales team into a new way of working linked to CRM and activating global campaigns in the Nordic region.

Acoplastic - Strategic market analysis

Expresso delivered a market analysis and a commercial activity plan to increase Acoplastic's sales in Sweden.

Syncro Group - Listing on Spotlight

Through clear project management, Expresso supported Syncro Group to meet a tight deadline and fulfil all regulations in the production of the Group’s re-listing prospectus.

Forankra AB - Project management

Structure, method and project management to deliver a strategically important marketing project within a limited time frame where several parts of the organization were involved.

Ports Group - Brand identity

Based on a new positioning, develop a new brand identity and update the visual identity.

Speaking Partner Advisory - Development of new webbsite

Development of new website in WiX.

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