Development of a new, common identity valued by customers and employees
Case in brief:
CHALLENGE: Develop a new identity for the brand that is valued by both customers and employees
SOLUTION: New brand identity and updated visual identity
“With Expresso's clear methodology and extensive experience in developing brand identities, it was very easy to find our way to understanding who Ports Group is. This was an important step in the company's development – to understand how our brand behaves"
Challenge
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A brand identity that had grown organically for many years
- Coordination of initiatives to harmonize and further develop the brand's identity
Expresso's solution
A clear methodology based on brand positioning to define Ports Group's brand identity. This analysis formed the basis for a new, updated visual identity with digital channels in focus.
Expresso's delivery
Brand identity
Updated visual identity
Background
During the summer of 2020, Ports Group, together with Expresso, repositioned the company's brand. As part of the activation of the new positioning, it was decided to also update the brand's identity and graphic profile.
About Ports Group
Founded: 1994
HQ: Gothenburg
Geographical presence: Nordics, but with many global clients
Sales 2020: SEK 130 million
Core business: Holistic partners for brand security – legal, digital and technical
Owner: Priveq (since 2015)
Team Expresso &Friends
This project was delivered by Expresso in collaboration with & Friends:
When was the last time you reviewed your brand's visual identity?
A strong visual identity makes visible the feelings and values that a brand must express, thereby symbolizing the position your business wants in the market. A strong visual identity creates the conditions for recognition, success and profitability