---
title: Marketing Strategy
description: Develop a marketing strategy directly linked to your company's strategic goals and designed according to the buyer journey. Expresso will show you how.
image: https://www.expressogroup.com/hubfs/XP-white-JPEG.jpg
---

# Marketing strategy – all your employees are salespeople

[ Contact us here ](https://www.expressogroup.com/sv/kontakta-oss?hsLang=en)

## What is marketing strategy?

The market function is changing, from reactively supporting the sales organization to being responsible for delivering qualified leads – often through digital channels. Together we will develop a marketing strategy directly linked to your company's strategic goals and designed according to the customer journey.

## Includes:

### A clear connection to your company's business plan, your customers and the customer journey, your goals and strategies

### Analysis of existing marketing activities and marketing channels

### A powerful marketing strategy and activity agenda

### Analysis of roles and responsibilities needed to deliver the new marketing strategy

### Structure for reporting key figures

### Project coordination

## Delivery:

- * * A core document that starts from the company's current marketing strategy and sets out a proposal for a new one
- * * Overall analysis of the 3-5 most important changes you need to make to shift your marketing team from being a support organization to one that delivers qualified leads
- * * Templates for marketing strategy, activity agenda, roles and responsibilities, as well as reporting of KPIs and key figures
- * * Appendix with the material we worked with to arrive at the new marketing strategy

## Expected result

A transformation of your marketing organization from a support organization (cost) to one whose primary goal is to generate qualified leads (profit) – a commercial organization designed according to the customer journey (market + sales + customer support).

[ Contact us ](https://www.expressogroup.com/sv/kontakta-oss?hsLang=en)

## Are you interested in hearing how we can help you grow your business? Get in touch and let's talk

[ Contact us ](https://www.expressogroup.com/sv/kontakta-oss?hsLang=en)