--- title: The benefits of a Strong Brand description: "In a world where the products and services are increasingly more generic in terms of what they sacrifice we want to ask you: What is it that makes us be willing to pay 100 times more for a handbag or a pair of shoes than what is really needed?" image: https://www.expressogroup.com/hubfs/682d78_f5f4d81a852940e39bcdf553a8056a0d_mv2.png --- # The benefits of a Strong Brand [Karin Wallström Nordén](https://www.expressogroup.com/en-gb/blogg/author/karin-wallström-nordén) • October 27, 2021 In a world where the products and services are increasingly more generic in terms of what they sacrifice we want to ask you: What is it that makes us be willing to pay 100 times more for a handbag or a pair of shoes than what is really needed? The answer is; the brand of the product. Or more specifically, the feelings, the experiences, and the gut feeling we associate with the brand in mind. A strong brand, with a distinct identity and strong values that are being delivered throughout all touchpoints of our business is thereby critical for granting future business success.   ![682d78_f5f4d81a852940e39bcdf553a8056a0d_mv2](https://www.expressogroup.com/hs-fs/hubfs/682d78_f5f4d81a852940e39bcdf553a8056a0d_mv2.png?width=570&name=682d78_f5f4d81a852940e39bcdf553a8056a0d_mv2.png) A strong brand will help you:   - Influence the decision of buying a product and shape the ownership experience - Create trust and an emotional attachment to your product or company - Make the actual product features virtually insignificant - Sell value - Enable a premium price - Connect people with one another ... and last, but not least - a strong brand signals that you want to build customer loyalty, not just sell a certain product or service. How strong is your brand? ## Recent Articles October 26, 2021 #### [5 Ways to Supercharge Your Blogging](https://www.expressogroup.com/en-gb/blogg/5-ways-to-supercharge-your-blogging?hsLang=en-gb)   In the last 30 days, we have grown our site sessions by more than 300%. I have worked hard... October 26, 2021 #### [Why you should pre-plan your content](https://www.expressogroup.com/en-gb/blogg/why-you-should-pre-plan-your-content?hsLang=en-gb) Whether the content you are trying to post is for your personal Instagram or your business LinkedIn... October 26, 2021 #### [The importance of Brand Identity](https://www.expressogroup.com/en-gb/blogg/the-importance-of-brand-identity?hsLang=en-gb) Today, a majority of products and services being offered out there are more or less the same. You...