The Legal & Technical Aspects of a Brand
A Clubhouse Session with Per Ahlström
As a Senior Client Manager, Per Ahlström at Ports...
A brand is NOT a logotype, it is NOT an identity manual, and it is NOT a product. - So, what then is a brand?
Expresso Group defines the brand as the GUT FEELING about a company, product, software, solution, service, or individual. It is a gut feeling because people are emotional, intuitive beings - no matter in their professional life or in their private life.
A brand is a gut feeling, because a brand is equal to what emotions and associations we get when interacting with a brand shape our perception of the brand, thus our:
- •Willingness to pay for added brand value
- •Willingness to promote the brand to others
- •Willingness to become a recurring customer
How is your brand being perceived? Reach out to find out!
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