5 Smart Strategies to Get to Know your Customer

 

The first step of creating a superior experience for your customer is to have a deep understanding of who your customers are. If you do not know them - you won't know how to improve your offer or their experience. Once you understand who your ideal customers are, their fears, their values, their goals, and what they need from you, it is possible to design a superior customer experience.

Whether you are just starting up your business and need tools to understand who you are targeting and their preferences, or have a long-time established business that needs to seek new markets, it is vital to know your customer. But how? Well, here are a few tips!

- Face-to-face interviews and online surveys are great ways to gather information from prospects and customers. Do not underestimate the power of good old-fashioned market research. 

- Compile data from your social media. Who are the people already engaging with you on LinkedIn? This way, you won´t even have to ask your audience anything, simply listen to what they are already talking about and identify the trends.

- Lean into your CRM system. This will give you a lot of useful information such as the source of your leads, what services/products sell best, and information about your current customers.

- Listen to what people are saying about you. This is called social listening and will reveal what your prospects are saying about you and your competitors. A good way to do this is to monitor relevant hashtags and keywords. Reach out to these people and you might even make a few new customers.

- Observe your website. How are your customers really traveling through your website? What pages are the most popular?

These are 5 good strategies to get to know your customer. Why? you may ask? Learn Why you should get to know your target customer and reach out if you have further questions!