Is your brand loaded with the values appreciated by consumers in the next normal?
The pandemic has taught most of the world how to live and work completely from home, the vast...
Today, a majority of products and services being offered out there are more or less the same. You need a pair of shoes, or a new server. the most logical thing to do would be to do research on best value for money out there. But - hand on your heart - no matter how good your intention is, how often do you end up purchasing best value for money?
And now I will tell you a comforting secret. Your customers and prospects out there most likely act in the same, irrational way. And THIS is the reason why it is of critical business success to have a strong brand identity!
The benefits of a strong brand identity:
- Give differentiation from competitors
- Help selling value
- Enable a premium price
- Influence the buying decision and shapes the ownership experience
- Creates trust and an emotional attachment to your product or company
- A strong brand signals that you want to build customer loyalty, not just sell product
Last, but not least - a strong brand is generating brand value.
How well do you know your brand identity? And more importantly - how well does your perceived identity match with your target customer segment preferences?
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