Predictions for Marketing 2021

 

It is safe to say the pandemic has had an impact on every business. This means marketing and communications have to change too. In order to stay relevant and competitive, it is important to adapt to the rapidly evolving changes in digital marketing. In this blog post, I will list 5 marketing trends for 2021.

1) New Channels & Features

Adopting new channels and making sure that you are getting the most out of the features of those channels will be more important than ever in 2021. Make sure you are present and visible where your potential customers spend their time during the pandemic.

2) Social Media Strategy 🤝 Marketing Strategy

3) Invest in Someone with Knowledge

Your Marketing Strategy should be based on knowledge. Knowledge is what shapes and drives your business activity and it might just be what makes you stand apart from your competitors. If the extensive pool of knowledge within your company is not granting you the results you wish to see, do not hesitate to reach out to us on LinkedIn! 

4) Get To Know Your Customer - All over again!

You have heard it before, - the importance of knowing your customers. But let 2021 be the year where you get to know your customer all over again. The behavioral changes of the pandemic have been huge, so brands who want to stay relevant should reassess their understanding of their audience. - Whether these behavioral changes are permanent or temporary!

5) Higher demands on UX

As most people are forced to live most of their social and professional lives online, there will be a demand for a higher level of user experience design. Make sure your marketing team is on top of this and optimize the experience through personalized Call To Action, SEO, and the right content for your audience.

What are your predictions? Get in touch!