Brand Activation

What is brand activation?

Brand activation is all about integrating and anchoring the brand strategy in all aspects of a business – and with that, securing a consistent interaction with the market. All to create a harmonized brand experience, no matter what the touchpoint.

Brand activation is defined as any interaction through which a company drives customer actions. This technique aims to generate brand awareness, build lasting relationships with the target audience, and develop customer loyalty

Expresso has developed a methodology that gives management a robust foundation from which to develop the company’s strategic agenda, where the brand and the wanted position are the guides. The methodology takes its starting-point in four dimensions embracing the whole busiess: Communication, Offering, People, and  Environments.

By identifying why, what, how and for whom in each of the four dimensions, the shifts and changes needed to secure the wanted market position are clearly defined.

For example: If the core of  your brand is automation,  then automation should be the underlying theme in most communication, events and exhibitions. It should also embedded in the sales pitch and a focus for the product development team. 

Live your brand, grow your business!

Delivery

• A document summarizing activities identified for brand activation in all four dimensions – Communication, Offering, People, and Environments. with a focus on the marketing strategy, channel strategy and the communication plan, with the objective that you start to live and communicate your wanted position

• Delivery structured according to Expresso's models

• Communication package for employees and partners'

• Appendix with the material we wdrew upon for the analysis

• Designed according to your visual identity

• Delivered in Swedish or English, as agreed

• Presented at a 2-hour meeting where the people  involved in the project sign off on the delivery and begin a discussion about the next steps / activation