Buyer's Journey
What is a Buyer's Journey?
The Buyers Journey can be summarized as "the customer's path to purchase" during which they research a problem, find potential solutions to it, and then choose one of those solutions.
There are several different ways to define the different stages of a purchasing process. Expresso uses Hubspot’s definitions, namely: Awareness, Consideration and Decision.
The better you understand how new and existing customers prepare / do research prior to a purchase, the more relevant content and guidance you can provide through different channels.
Includes
Interviews of key people with close relationships with customers
If relevant - customer interviews
Mapping of the company's sales funnel
Analysis of the company's sales funnel
Suggestion on how the buyers journey can become shorter - by improving the company's online presence
Project Co-ordination
Delivery
-
A document that summarizes the company's optimal buyer's journey
-
Overall analysis of the changes that the company should make to become more relevant to its customers and prospects, in different channels (existing and with suggestions for new ones and priorities)
-
Appendix with the material we worked with to arrive at the buyer's journey
-
Designed according to your visual identity
-
Delivered in Swedish or English, as agreed
-
Presented at a 1-hour meeting where the people involved in the project sign off on the delivery and begin a discussion about next steps / activation
Expected results
-
Faster conversion, shorter sales cycle and inceased sales
-
Focus on the right channels to be optimized with relevant content, i.e. content the customer is looking for – depending on where in the buying process they are
-
Your brand is perceived as more relevant, which in turn strengthens the brand positioning
Price: From 65,000 SEK