Identify opportunities for sales growth in Sweden
Case in brief
CHALLENGE: Identify opportunities to grow in Sweden
SOLUTION: Strategic market analysis and a commercial activity plan to increase sales in Sweden
RESULTS: Delivery of market data and customer interviews showing HOW to grow sales in Sweden
"Expresso has shown a very good ability to quickly become acquainted with a niche industry with technical depth. With a structured approach, Expresso has in a short time obtained market data and conducted customer interviews that show what we should do to grow our business in the Swedish market. An insightful delivery that is easy to translate into an action plan."
Challenge
- Processing of technical plastics constitutes a very niche part of the Swedish plastics market
- Very limited access to relevant market information due to the business's niched focus
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Special expertise within technichal pastics required to conduct high-quality customer interviews
Expresso's solution
By identifying sources of information that can give the customer an overview of the Swedish market for technical plastics, the customer was able to get an overview of the market, potential customers and competitors. Expresso also helped the customer analyze the data in order to make estimates that provide a better insight into the market. Together with five in-depth interviews with important customers, all this was compiled in a strategy document. In addition to this, Expresso also provided the customer with an analysis and recommendation for a commercial plan.
Key to success: Expresso's network, including people with very good insight and experience with technichal plastics
Expresso's delivery
Mapping
Identification of potential customers
In-depth interviews
Commercial activity plan
Strategic shifts
Background
Sweden was identified as a potential growth market in Acoplastic's strategy. Acoplastic has had sales in Sweden for many years, but had a hypothesis that there were opportunities to grow in existing customer accounts as well as to find new customers.
To explore the possibilities of the Swedish market in depth, Acoplastic contacted Expresso, which was commissioned to produce a basis for a commercial strategy called “Grow Sweden".
The project was carried out during six weeks in April-May 2021.
About Acoplastic
Founded: 1969
Headquarters: Espergærde, Danmark
Geographic reach: Europe
Turnover2020: 58 MDKK
Core business: Acoplastic has over 50 years of experience in developing machine parts in PTFE and other high-tech plastics, including those used in electronic measuring equipment, pumps, food machines, pharmaceutical equipment, valves and fittings.
Owner: Acoplastic Holding ApS (Kjeld Aabye Pedersens Fond)
Team Expresso
This project was delivered by Expresso &Friends