---
title: Communication Plan
description: Having a clear plan to whom to communicate what and when is crucial for a successful communication that makes the desired impact. Expresso knows how!
image: https://www.expressogroup.com/hubfs/XP-white-JPEG.jpg
---

# Commuication Plan

[ Work with us ](https://www.expressogroup.com/sv/kontakta-oss?hsLang=en)

## How a crisp communication plan makes the difference

A communication plan ensures that the right message is communicated to the right target group with the right timing.

Having a clear plan to *whom* you are to communicate *what* and *when* is crucial for the success of any corporate action – implementing a new strategy, acquisitions, divestments or in a crisis, to give just a few examples. A communication plan also constitutes the back bone of regulatory communication with, for example, the stock market.

Every major event in the company requires a clear communication plan. It will ensure that different stakeholders receive the information they seek and should have, with the right timing. A well thought through communication plan also allows for more employees to be involved, and take their responsibility by being spokes persons, supported by a message platform and comprehensive Q&A documentation.

 

## Includes

### Target Audience analysis

### Q&A Mapping

### Communication Plan

### Key Message Analysis & Creation

### Targeted Communication Packages

### Project Co-ordination

## How we do it

- Target group analysis. WHO, WHAT, WHY. Which stakeholders do we want to/ need to reach out to with messages?
  
    - What do they want to know?
    - What do we want them to know and why?
    - What do we want them to do?
- **Questions & Answers (Q&A).** WHAT. Per target group, we analyse what questions your target group has, and which we want them to get answers to.
- **Communication plan.** WHEN, WHERE, HOW. When do we need to communicate what to whom, in what channel and in what format? Who is the spokesperson / messenger?
- **Key messages.** WHAT, WHY. With support from the target group analysis and our Q&A, we put together our main messages, our storytelling.
- **Communication package.** We package our key messages according to target group and in the format in which we want to communicate. This can be PowerPoints, email templates, press releases, LinkedIn posts, speeches - all depending on which channel the messages are to be shared in.
- **Project coordination** of the process above. If you wish, we also keep hold of the baton even through the critical stage  - when the communication plan is activated.

## Delivery

- A communication plan in .xls format, clearly structured according to target group, main message, spokesperson and when in time to communicate what through which channels
- A comprehensive Question-Answer (Q&A) document that is shared with all spokespersons
- Goals and channel-adapted communication packages
- Clear project management that ensures that all spokespersons work together as a team according to the communication plan

## Expected results

 A structured communication resulting in the desired impact, ensuring that the different target audiences gets the message packaged in a way that is relevant for them. And of course, all performed as teamwork, empowering as many colleagues as possible in the process.

 

Price: From  1,550 SEK/h or as agreed

[ Contact us ](https://www.expressogroup.com/en/contact-us?hsLang=en)

## **Looking for support to communicate a critical event in a structured way, with the intended impact? Reach out and let's talk about how! **

[ Reach out! ](https://www.expressogroup.com/en/contact-us?hsLang=en)