Content Strategy & Content Plan
What are your content strategy & content plan?
All companies have so much to say to their customers. But when in the customer journey should you communicate what, and in which channels?
Includes:
Mapping of existing communication channels
with customers, including main message
Mapping of brand strategy and positioning – what position do we WANT in the market?
Mapping of target groups – what are their problems and how does the company solve them? What are customers paying for?
Analysis of channels, strategies, positioning and target groups that result in a clear communication plan for what, how often, and in which channels we are to communicate
Project coordination
Delivery
- A structure for an optimal communication plan demeonstrating which channels the company should use, with what messages, content and frequency
- If the assignment is linked to a specific activity (launch, acquisition, divestment, listing, etc.), the plan will be very specific in terms of time, target group, message, channel etc.
- Appendix with the material we worked with to arrive at the customer journey
Expected results
- Optimal use of the company's various communication channels
- More relevant, sharper and more homogeneous messages
- Faster conversion
- Loyal and satisfied customers