CRM & Marketing Automation
What is a CRM system, and what is marketing automation?
Expresso guides businesses in setting up a Customer Relationship Management system to make it easier to keep track of their potential customers, as well as choosing the right tool to enable full or partial automation of your marketing communication. In the process, Expresso also sets up flows for automatic mailings, tailored to the type of customer.
Includes
Analysis of current situation and system needs
Establishing the CRM and market automation flows
Templates for mailing
Custom mailings that match the company's graphic profile and brand
Training of employees who will administer the system
Project coordination
Delivery
- An integrated system for CRM and marketing automation, adapted to your business and its goals
- The project is built around 3-6 milestones, where each milestone involves a signing or decision
- The final delivery takes place by signing off on the scope agreed at the beginning of the project and delivered step by step at each milestone, together with a discussion about possible future development, training etc
Expected results
- An ecosystem where market and sales are combined to jointly attract more customers
- A CRM system that meets the needs of the business
- An established flow of automatic mailings that will generate more relevant leads and increase sales