Marketing strategy for launch of new solution
“We were seeking support to develop an overall marketing strategy for the launch of a completely new solution for offline filtration, allowing uncompromised circular use of oil.
"Expresso supported the marketing team in creating a crisp and clear activation platform for the upcoming launch. They also brought a holistic way of looking at our business that will make a difference in how we position the commercial brand, as well as the structure of the overall commercial strategy for SKF RecondOil."
Project Management of IPO
"We had reached a point in our IPO where the company realized we could no longer pursue the issue with internal skills and resources. So we turned to Expresso and Karin Wallström Nordén. She has solid experience in the requirements and processes necessary for listed companies. In addition, she has a clear leadership style, meaning that everyone involved saw their role and were able to deliver what was required to get Gigger Group [now Syncro Group] listed on the Spotlight Stock Market according to schedule."
Building momentum on social media
"Expresso not only developed a clear content plan for Art'gerecht's social media presence, they also manage those channels for us. This gives a continuity that I am convinced will, over time, create brand awareness and drive traffic to our webshop."
A strategic plan for growth
"Expresso displayed an excellent capacity to quickly understand a very niched, technical sector and develop a strategic plan to grow our business on the Swedish market. The delivery – a market study and strategic plan – not only contains strategic analysis and conclusions, but also actionable advice on how to make it happen."
