Brand Strategy & Positioning
What is Brand Strategy & Positioning?
Know your brand - grow your business. This is Expresso's mantra, since a clear brand positioning gives better control of your market – customers, competitors, and macro trends – and the easier it becomes to prioritize and thereby develop a strategy to differentiate and develop the brand.
A successful business development project starts with bringing clarity to the positioning of the brand, which becomes the basis for the strategic choices and strategic shifts required to achieve business growth and a stronger market position.
Includes:
Delivery
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A document summarizing your brand positioning and the changes you need to make to get there
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A presentation entitled "This is COMPANY NAME", including a clear definition of your desired brand positioning and the changes you need to make to get there
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Appendix with the material we used in the analysis
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Communication package for employees and partners
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Designed according to your visual identity
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Delivered in Swedish or English, as agreed
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Presented at a 2-hour meeting employees and partners involved in the project, who sign off on the delivery and begin a discussion about next steps/full activation
Expected results
A strategic document in agreed fromat that clearly describes the journey towards your next strategic horizon through a repositioning of the brand.
Taking the starting-point from where we stand today – your market, target groups and offering – we then define what changes need to happen to get started on the journey towards your next strategic horizon and to achieve your business goals.
This is expressed in several dimensions, each of which give a clear indication of how you should change your business in order to best approach your desired, and thereby achieve your business goals.
Price: From 290,000 SEK