Competitive Analysis
What is a competitive analysis?
Know your enemy.
A competitive analysis involves researching major competitors to gain insight into their products, sales, and marketing tactics. Implementing stronger business strategies, warding off competitors, and capturing market share are just a few benefits of conducting a competitive market analysis.
A competitive analysis can help you learn the ins and outs of how your competition works, and identify potential opportunities where you can out-perform them.
It also enables you to stay atop of industry trends and ensure your product is consistently meeting — and exceeding — industry standards.
How a competitive analysis can make a difference
Insights about the company's competitors – their goals, financial position, how they use digital channels and what messages they send towards their customers – can provide powerful insights into how a business can focus and steer its development towards a more favourable market position. If on top of that you have good insight into your target audience and buyer personas, a competitive analysis will guide your differentiation strategy.
Every brand can benefit from regular competitive analysis. By performing a competitive analysis, you'll be able to:
- Identify gaps in the market
- Develop new products and services
- Uncover market trends
- Market and sell more effectively
Mastering any of these four components will lead your brand down the path to success.
Includes
Mapping on the market we act on
Interviews of customers and suppliers
Definition of clusters of competition, and their movements
Analysis of major direct and indirect competitors
Project Co-ordination
Delivery
- A document that summarizes the market the company operates in and offers a survey of its direct competitors
- Designed in accordance with the company's visual identity
- Delivered in Swedish or English, as agreed
- Appendix with the material we worked with to arrive at the competitive analysis
- Presented at a 1-hour meeting where the people involved in the project sign off the delivery and begin a discussion about the next steps / activation
Expected results
A competitive analysis can very well be the starting point for developing the company’s next strategic horizon, comparing current brand positioning with competition. Based on market dynamics, we then define the wanted position, allowing a differentiation strategy resulting in increased customer loyalty and satisfaction, increased employee engagement as well as sustainable, profitable business growth.
Price: From 65,000 SEK