Marketing strategy – all your employees are salespeople
What is marketing strategy?
The market function is changing, from reactively supporting the sales organization to being responsible for delivering qualified leads – often through digital channels. Together we will develop a marketing strategy directly linked to your company's strategic goals and designed according to the customer journey.
Includes:
A clear connection to your company's business plan, your customers and the customer journey, your goals and strategies
Analysis of existing marketing activities and marketing channels
A powerful marketing strategy and activity agenda
Analysis of roles and responsibilities needed to deliver the new marketing strategy
Structure for reporting key figures
Project coordination
Delivery:
- A core document that starts from the company's current marketing strategy and sets out a proposal for a new one
- Overall analysis of the 3-5 most important changes you need to make to shift your marketing team from being a support organization to one that delivers qualified leads
- Templates for marketing strategy, activity agenda, roles and responsibilities, as well as reporting of KPIs and key figures
- Appendix with the material we worked with to arrive at the new marketing strategy
Expected result
A transformation of your marketing organization from a support organization (cost) to one whose primary goal is to generate qualified leads (profit) – a commercial organization designed according to the customer journey (market + sales + customer support).