Strategy & Growth
Most businesses today have profitable growth as one of their most important business goals. But how should growth be achieved?
This is where Expresso comes into the picture. Together with you, we identify the next strategic horizon for your business, visualized through a positioning of your brand.
Strategy is something that describes where the organization wants to be in the long term. To get there, we then identify intermediate goals along the way, each of which will help to reach the final strategic goal.
Expresso is also by your side in driving change and communicating it to the organization, supporting with clear messages, identifying activities that trigger shifts towards your wanted position.
Energy, experience, and clarity. Strategy and growth the Expresso way.
This is how we do it!
Brand Strategy & Positioning
Digital Lead Generation
Target Group Analysis
Get inspired by our customers & cases!
Redefinition of the target market with a new positioning of the brand, a new sales pitch, new brand identity and a new website that successfully generates leads.
By defining a platform for brand activation embedding all the companies within Forankra Group, Expresso helped to reunite the Group through a common brand positioning with a clear strategy, goals and activation plan.
Through a clear definition and analysis of target groups and competitors, Expresso developed an understanding of where to find soft values in the market that attract buyers who are willing to pay for them. Expresso also provided supported on the naming of the company and brand, as well as defining its visual identity and tonality, and getting the proper IP registrations done.