Expresso's offering
Know your brand - grow your business
Expresso's model for achieving growth is based on clear brand positioning as the basis for a clear understanding of markets, customers, competitors and macro trends. A clear positioning of the brand makes it easier to prioritize and thereby develop a powerful strategy to attract both customers and employees.
The foundation: Positioning and growth strategy
Based on brand positioning, business culture and company presentation, we clarify the company's next strategic horizon, its goals, and the changes necessary to attain them.
Activation: Commercial and employee
Once we have a firm foundation and defined the position we want in the market, for whom and with what offering, we activate the strategy with a focus on opportunities for growth through digitization of the commercial process and lead generation, as well as digital training for employees and business partners.
How we do it - the Expresso way
Expresso believes in a model where we work together to create together. This model means we like to see as many people in the organization as possible, with as many functions as possible, participate during the analysis phase. With this approach, we ensure that any improvements that the strategy brings for the organization are well-established and have internal sponsors from the day the strategy is activated.
Positioning & Strategy
Activation
Expresso's partners
Expresso works with partners who, when necessary, can ensure optimal strategy activation. We work according to the motto "digital first":
SEO & translations
SEO & PULL MARKETING
Digital marketing agency that helps leading B2B companies to transform their marketing to more effectively reach their target audience. We call it Pull Marketing.
TRANSLATIONS THAT GIVE RESULTS
Premium provider of culturally adapted translations and flexible, holistic solutions.
SaaS platforms for activation
THE DIGITAL CUSTOMER JOURNEY
Powerful SaaS platform that supports every touchpoint in the customer journey and grows your business. Expresso is a Hubspot Certified Partner.
DIGITALA TRAINNGS
A Learning Management System optimized for teams that must get it right from day one, and get even better every day afterwards. Expresso is a Sana Lab partner.
Legal protection & naming
ENSURE THE PROTECTION OF YOUR BRAND
Experts in ensuring that your brand is legally protected in the way your business requires.
STRATEGIC NAMING
A full-service naming agency, supporting you through the whole process of finding a new name for your company or product.